Carleen Candles
Branding and web design for a clean, non-toxic candle brand rooted in sustainability and well-being.
About The Business
Carleen Candles is a fur-friendly, non-toxic candle brand based in [location, si querés agregarlo], founded by Emily Cole. The brand creates soy and coconut wax candles using essential oils and natural fragrances, designed to be safe for both people and pets. Rooted in conscious living, Carleen Candles blends sustainability with a calming, elevated aesthetic.
Project Goals
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Create a clean and modern visual identity
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Design packaging that feels natural yet premium
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Build a Wix website that tells the brand story and supports online sales
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Communicate trust, warmth, and a deep respect for nature and animals​
What I Did​
Brand Strategy
Logo Suite
Visual Identity
Label Design
Website
Brand Guide
Creative Direction
We combined soft, earthy tones like sage green and muted lavender to evoke a sense of calm. A clean and custom wordmark, minimalist layouts, and botanical accents bring balance between visual clarity and emotional warmth. The result: a cohesive brand that feels refined, friendly, and grounded in nature.
Website Highlights
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Built in Wix with full mobile optimization
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Storytelling-driven homepage and shop experience
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Clear product categories and easy-to-update layout
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Visual consistency across pages for brand trust
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SEO-ready structure to support organic growth
The Result
Carleen Candles now has a complete brand presence, from logo to label to online shop, that reflects its values and resonates with its ideal customer. The brand is ready to grow, communicate clearly, and connect with conscious buyers who care about quality, beauty, and well-being.
