Claudia Castillo
BRANDING + WEBSITE
About the Business
After 20 years of success in real estate, Claudia embarked on a new journey as a consultant and author. She needed a brand identity that would seamlessly merge her expertise in real estate with her passion for storytelling, allowing her to connect with both her clients and readers in a cohesive way.
Project Goal
To create a brand identity that unifies Claudia’s two professional paths: real estate consulting and writing, while maintaining a clear distinction between them. The branding needed to be warm, professional, and visually structured to ensure clarity across different platforms.
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How My Work Helped Achieve This Goal
I developed a refined brand strategy that appeals to both her real estate clients and her audience as an author. I created a clean and professional primary logo to represent her overall brand. To differentiate her author identity, I designed a separate sub-brand featuring a butterfly icon, an important symbol for Claudia that reflects the core values of her writing. This sub-brand allows her to clearly separate her real estate services from her literary work across her website and social media.
Through a modern website and tailored social media templates, Claudia’s services and stories were presented cohesively, helping her establish a unique voice in her industry while building trust and credibility with her diverse audience.
CREATIVE DIRECTION
This moodboard conveys a calm, timeless elegance. It blends modern minimalism with warm, sophisticated touches, ideal for a brand that feels both high-end and approachable. The color palette includes black, beige, light gray, and off-white, reinforcing a sense of balance, clarity, and warmth. The images and textures are clean, with simple lines that evoke calm, style, and refinement.
"I loved working with Laura! I finally have the website and branding I had always wanted, and my social media templates make my workdays so much easier. Laura is creative, patient, and truly listened to what I wanted, turning it into reality. I’d be delighted to work with her again!"
CLAUDIA CASTILLO