Confident
Elegant Brand Identity and Website for Aesthetic Dentistry
About the Business
Confident is a Swiss dental aesthetics clinic that blends medical expertise with a focus on wellness and self-care. The brand was created to reflect a sense of calm sophistication and trust, helping patients feel cared for from the very first visit.
The essence of this project lies in wellness and confidence. restoring smiles, uplifting self-esteem, and helping people reconnect with their natural beauty in a refined and welcoming environment.
Project Goal
The goal was to create a cohesive and elegant identity that communicates renewal, confidence, and well-being. The visual language needed to balance a professional look with warmth and softness, expressing how the brand helps people feel radiant and confident again. Every detail, from typography to gradients, was designed to evoke serenity and trust.
Deliverables Included
Brand Strategy
Brand Identity
Wix Website
Photo Editing
Brand Guide
Creative Direction
​How the Design Supports the Brand Vision
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To bring Confident’s essence to life, each element was designed to balance refinement, calmness, and care. The visual direction blends soft textures, gentle gradients, and elegant minimalism to communicate professionalism with a human touch.
Color Palette
The palette combines warm neutrals, ivory tones, and delicate mauve and lavender hues. These colors evoke serenity and well-being, aligning with the clinic’s approach to beauty through confidence and calm transformation.
Logo Design
The logo system includes multiple variations to ensure versatility across digital and printed materials. The wordmark starts with a lowercase c, giving it a more approachable and friendly feel, while its italic flow brings movement and softness. The icon symbolizes a smile expanding outward , a nod to growth, radiance, and transformation. Together, they capture the brand’s essence: confidence through beauty and care.
AI-Generated Graphic
This organic artwork, created with AI, represents fluidity, renewal, and softness. Used across the website and stationery, it visually connects the idea of transformation and inner glow. Its flowing lines and translucent layers resemble movement and light, reinforcing the brand’s link to aesthetic wellness and confidence.
Typography and Layout
A refined serif paired with a soft sans-serif creates a modern, elegant rhythm. The website’s structure mirrors the clarity of the clinic’s values, guiding visitors through a calm, cohesive experience.
Imagery
Photography was refined and unified through subtle gradients and warm backgrounds, ensuring consistency and a polished look across all digital and printed materials.
Final Result
The final design embodies Confident’s mission: helping people rediscover their confidence and well-being through an experience that feels calm, elegant, and human. The new brand and website blend beauty and professionalism, creating a space where expertise meets care.
