Doris Weber
Brand identity and website design for a spiritual teacher, author, and shamanic practitioner.
Doris Weber is a shamanic teacher, spiritual guide, and author. Her work blends ancestral wisdom, intuitive practices, and personal transformation through courses, shamanic readings, and counseling sessions.
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As her work expanded, there was a clear need to create a cohesive brand universe that could support different offerings while remaining spiritually aligned. From personal sessions and courses to published books, everything needed to feel connected, intentional, and consistent.
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To support this structure, the Doris Weber brand focuses on courses and personal services, while a sub brand called Etheric Whispers was created as the dedicated space for her books, remaining deeply connected to the main brand through a shared visual language.
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Visit: dorisweber.com & ethericwhispers.com
Project Goal
The goal of this project was to create a distinctive and soulful brand identity that could support Doris Weber’s spiritual practice, courses, and books under one unified visual system.
The challenge was to design a brand flexible enough to hold multiple offerings, while also creating a clear sub brand for her books and courses. Both brands needed to feel mystical, intuitive, and refined, while maintaining visual clarity and consistency across two websites.
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Deliverables Included
Brand Strategy
Brand Identity
AI Visuals
Illustrations
2 Websites
Creative Direction
​How the Design Supports the Brand Vision
Brand Architecture
​A clear brand structure was developed, with Doris Weber as the core brand and Etheric Whispers as a sub brand dedicated to books and courses. Both share the same visual language, ensuring cohesion, while each maintains its own identity and focus.
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Color Palette
The brands share a warm, earthy color palette inspired by natural elements such as earth, bone, and minerals, creating a grounded and spiritual foundation. While the visual language remains consistent, different primary colors define each brand. Doris Weber leads with Cranberry and Bone, supporting her shamanic work and personal services. Etheric Whispers leads with Gold and Cranberry, adding a sense of wisdom, ritual, and sacred knowledge for books and courses.
Logo Design
​Each brand has its own logo, designed to feel connected yet distinct. The logos reflect the spiritual essence of the work and support a seamless transition between personal services, books, and courses.
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Illustrations and Visual World
​The visual world of the brand is supported by custom illustrations inspired by Berber symbols. These ancestral forms influenced the overall aesthetic and symbolic language of the brand, reinforcing themes of protection, wisdom, ritual, and spiritual connection. The illustrations help anchor the brand in ancient traditions while keeping the visual identity timeless and intuitive.
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AI Generated Imagery and Video
AI was used as a creative tool to generate atmospheric images and videos that enhance the spiritual and ethereal feeling of the brand. These visuals help communicate emotion, intuition, and transformation in a way that aligns with the brand’s essence.
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Final Result
The final result is a cohesive and spiritually grounded brand system that supports Doris Weber’s full offering. The identity is strong and flexible enough to hold personal services, courses, and books, while also allowing the Etheric Whispers sub brand to exist as a dedicated space for her written and educational work.
The two brands work together seamlessly, creating a clear and intuitive experience for the audience. Whether someone is seeking a shamanic reading, enrolling in a course, or purchasing a book, the visual identity feels aligned, intentional, and deeply connected to Doris Weber’s spiritual vision.
