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Eucalia

BRANDING + PACKAGING

About the Business

Eucalia is more than just a brand; it’s a lifestyle dedicated to sustainability and holistic wellness. Specializing in organic, vegan essential oils, Eucalia is committed to offering high-quality, eco-conscious products that promote well-being while respecting the planet.

colorful organic essential oil packagin, laura soifer design studio

Project Goal

To create a brand identity that reflects Eucalia’s sustainable and holistic values while making it stand out in a competitive market. The design needed to convey freshness, joy, and a deep connection to nature, reinforcing the brand’s mission and appealing to eco-conscious consumers.

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How My Work Helped Achieve This Goal

I developed a cohesive brand identity that brings Eucalia’s mission to life. Through a vibrant yet minimalist design approach, I crafted packaging that radiates freshness and purity, symbolizing the natural origins of their products. The use of recyclable materials and strategic messaging reinforced the brand’s values, creating a strong sense of trust and authenticity.

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​This design not only enhanced the brand’s visual appeal but also positioned Eucalia as a leader in the wellness industry, helping them build a deeper connection with their audience and stand out in the sustainable self-care market.

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essential oil, peach, cosmetic, mockup, packaging design, bottle, drop, glass bottle, cosmetic, wellness, graphic design, laura soifer design studio
BOx design cosmetic packaging essential oil organic colorful vegan eco friendly holistic
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