LSB.Work
Branding and web design for a human-centered counseling training program in Austria
About the Business
LSB.Work provides specialized training for aspiring counselors in Austria, equipping them with the knowledge and skills needed to build a successful career in the field. Founded by Sonja, the program is designed to be both professional and deeply human-centered, reflecting the empathetic nature of counseling.
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Project Goal
To create a brand identity that balances professionalism, approachability, and collaboration, capturing the essence of both the educational field and the human-centered nature of counseling. The website needed to offer a seamless course enrollment process while maintaining an engaging and user-friendly experience.
What I Did
Logo Suite
Visual identity
Website
Brand Guide
Creative Direction
The visual identity for LSB.Work balances professionalism with a human touch. The logo’s continuous line illustration symbolizes connection and growth, key values in counseling and coaching. A deep navy blue creates a sense of structure and trust, while the custom iconography and web layout reflect clarity and accessibility. The tone is serious but approachable, aligning with the nature of educational and therapeutic work.
Final Result
​The branding and website reflect the professional, reliable and human-centered spirit of LSB.Work. The design supports clear communication and encourages trust, both essential for the counseling field. Since the launch of the new site, LSB.Work has seen a 40% increase in course registrations, helping more aspiring counselors access high-quality, specialized training.
"Your creativity and understanding of my requirements were terrific. The idea was implemented quickly and successfully and you were very quick to answer my questions. Our customers like the new website - goal achieved. Thank you very much for your great and professional work."
SONJA SACHSENHOFER - LSB.WORK