Montecito
BRANDING + PACKAGING
About the Business
Inspired by the serene beauty of Montecito, California, this brand merges eco-conscious values with thoughtfully designed home décor and hand-poured scented candles. Montecito is committed to sustainability, offering beautifully crafted products that bring warmth and harmony to everyday spaces.
Project Goal
To create a brand identity that reflects Montecito’s commitment to sustainability while maintaining a clean, inviting, and nature-inspired aesthetic. The goal was to develop a cohesive visual identity and packaging design that communicates simplicity, quality, and environmental responsibility.
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How My Work Helped Achieve This Goal
I designed a minimalistic yet welcoming brand identity that highlights Montecito’s values of sustainability, craftsmanship, and connection to nature. The logo is inspired by a native flower from the Montecito region, reinforcing the brand’s deep ties to its origins and natural surroundings. The earthy color palette and clean typography evoke a sense of calm and balance, aligning with the brand’s mission.
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Beyond branding, I developed packaging that enhances the customer experience—keeping the design simple and elegant while using eco-friendly materials to reinforce Montecito’s sustainability promise. This cohesive visual language extends across the brand’s digital presence, ensuring consistency and authenticity in every touchpoint.
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​The result is a brand that resonates with environmentally conscious consumers, offering products that not only elevate their space but also align with their values.
