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Montecito

BRANDING + PACKAGING

About the Business

Inspired by the serene beauty of Montecito, California, this brand merges eco-conscious values with thoughtfully designed home décor and hand-poured scented candles. Montecito is committed to sustainability, offering beautifully crafted products that bring warmth and harmony to everyday spaces.

home-decor-botanical earthy logo design
montecito-logo

Project Goal

To create a brand identity that reflects Montecito’s commitment to sustainability while maintaining a clean, inviting, and nature-inspired aesthetic. The goal was to develop a cohesive visual identity and packaging design that communicates simplicity, quality, and environmental responsibility.

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How My Work Helped Achieve This Goal

I designed a minimalistic yet welcoming brand identity that highlights Montecito’s values of sustainability, craftsmanship, and connection to nature. The logo is inspired by a native flower from the Montecito region, reinforcing the brand’s deep ties to its origins and natural surroundings. The earthy color palette and clean typography evoke a sense of calm and balance, aligning with the brand’s mission.

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Beyond branding, I developed packaging that enhances the customer experience—keeping the design simple and elegant while using eco-friendly materials to reinforce Montecito’s sustainability promise. This cohesive visual language extends across the brand’s digital presence, ensuring consistency and authenticity in every touchpoint.

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​The result is a brand that resonates with environmentally conscious consumers, offering products that not only elevate their space but also align with their values.

Brand Design Montecito Candles and home decor items. Botanical, earthy, warm handmade Brand Style
candle-packaging-mockup botanical logo
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"Laura is a great person to work with, with great inspiration and creativity. Very response to feedback and provides immediate designs and updates."

FOUNDER- MONTECITO

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