Not Just Numbers
BRAND IDENTITY
About the Business
Not Just Numbers is a financial consulting firm run by two profesional women who are passionate about offering a more human approach to finance. They go beyond traditional accounting, providing personalized, client-centered services. Their mission is to empower business owners with financial clarity and strategic support, ensuring that numbers work for them, not against them.
Project Goal
To create a modern and approachable brand identity that reflects Not Just Numbers' philosophy of making financial management more accessible and empowering. The design needed to balance professionalism with warmth, fostering trust while maintaining a contemporary and engaging feel.
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How My Work Helped Achieve This Goal
I developed a clean and professional visual identity that blends strong typography with subtle, inviting colors—striking the right balance between credibility and approachability. The branding conveys expertise while ensuring that clients feel supported and understood.
