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BRANDING
Not Just Numbers
For Not Just Numbers, I created a brand identity that embodies a nurturing approach to supporting small to mid-sized businesses in their accounting needs. Co-founded by two seasoned professionals with two decades of experience in the industry, the brand focuses on compassionate bookkeeping services, personalized coaching, and meticulous tax preparation. I developed a visual identity that incorporates an aqua and beige color palette, reflecting the warmth and trust at the core of their mission. The design emphasizes that it’s not just about the numbers; it’s about building genuine partnerships and providing supportive guidance on the journey to financial success.
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