Travel With SoCo
BRANDING
About the Business
SoCo is a boutique travel brand based in Kenya, focused on meaningful and conscious travel experiences. The brand highlights local culture, human connection, and slow travel, offering curated journeys that feel personal, warm, and rooted in place.
Project Goal
The goal was to create a visual identity that moved away from typical African travel clichés. Instead of animal textures or tribal motifs, the brand needed a refined and modern look inspired by African culture, local artists, and craftsmanship. The identity had to feel authentic, welcoming, and culturally respectful.
How the Design Supports the Brand Vision
The visual direction was built around warmth, storytelling, and cultural depth. Every element was designed to reflect real places, people, and artistic expression, helping SoCo communicate its values with clarity and emotion.
Deliverables Included
Brand Identity
Social Media
Creative Direction
Brand Guidelines
How My Work Helped Achieve This Goal
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Color Palette
The palette draws from earthy and sun washed tones found in landscapes, textiles, and local art. The colors feel natural and calm, supporting a grounded and timeless aesthetic.
Logo Design
The logo is simple and contemporary, inspired by African art while allowing the brand story and imagery to take center stage. Its clean structure makes it versatile across digital and print touchpoints.​
Graphic Elements
Graphic details are inspired by patterns and forms seen in local artwork, interpreted in a modern and subtle way to avoid visual stereotypes.​
Typography and Layout
Typography is clean and legible, balancing personality with clarity. Layouts are open and calm, giving space to photography and storytelling.​
Imagery
Imagery focuses on people, places, and real moments. Photography was selected to highlight connection, culture, and the lived experience of travel.
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Final Result
The final identity gives SoCo a distinctive and respectful visual presence. It supports the brand mission and helps communicate travel experiences that feel thoughtful, human, and deeply connected to local culture.
